Based in the United Kingdom, Virgin Media is a company which specialises in telecommunications. It operates via stores, which are located across the United Kingdom, as well as via their website: virginmedia.com
The company has been linked to esteemed entrepreneur Sir Richard Branson since 2006, when it became part of the Virgin brand group. It is not surprising, therefore, that innovation is at the heart of this company.
This innovation is illustrated by the fact that Virgin Media offers fixed-line and mobile phone servies alongside television and internet. It is the first enterprise in the United Kingdom to offer all four methods of communication to the areas of the United Kingdom and Ireland.
Such an integrated approach thus allows the company to make savings in the overall business structure. This, in turn, has obvious benefits to the customer, allowing reasonable pricing options. Indeed, an interesting aspect of the company are the ‘bundles’ it offers. This is a way for the customer to economise by combining internet, television and phone contracts. The website helps the customer to choose which ‘bundle’ is most appropriate for their needs and also lets them know what services are available to them based on their postcode.
Such innovation extends beyond the servies offered by the company, to its ethical vision. Virgin Media is particularly passionate about what their products can do to help people, from those who find themselves in a position of disadvantage to helping the growth of small enterprises.
They are also deeply concerned about expanding their business mindfully, so whilst they are making the biggest contribution to the expansion of the broadband network in the United Kingdom, they are also taking into account their staff, the lifespan of the goods they produce and their environmental impact.
The company realises the importance of good customer service and has a dedicated page on their website where customers can contact them about any aspect of their customer experience. This ranges from any issues they have with their account and billing, to the various broadband, TV, Phone and Mobile servies they offer, to potential network service problems in the area.
The website as a whole is, in fact, very easy to navigate, with clear tabs for the products they sell, explanations of who they are as a company, account pages for existing customers, to the aforementioned customer support pages.