VOXI is a one of the latest mobile virtual network operator (MVNO) launched in the UK at the end of 2017 and it is run by Vodafone, meaning it can cover 99% UK population with 4G. This mobile service provider is focusing on younger, data-hungry customers by offering sim-only plans to under-30’s with unlimited minutes, texts and endless data to social media websites and apps.
Free social media use
Since studies showed that young people in the UK use their mobiles mainly to access their social media accounts, watch videos and series on demand or communicate through messaging, then to browse through e-commerce websites, apps, they're more likely to want to buy a plan focused on large data allowance, with little regard for calls or text messages. VOXI positioning is based on this knowledge and the company has put data at the heart of the deals they offer.
The 3 simple plans proposed by VOXI include all unlimited usage of social media without consuming the 6Gb to 45 GB of data allowance. VOXI customers can then endlessly use Snapchat, Instagram, WhatsApp, Facebook, Twitter, Pinterest, Viber and Facebook Messenger. Anything other time spent online browsing websites, sending emails and using maps will come out of the data allowance included in their plan.
Good value for money
Targeting younger customers often mean users having a smaller budget. VOXI started by offering SIM-only 3 basic plans all including endless Social Media, unlimited calls, texts and picture messages, roaming within Europe and ability to tether within the data monthly allowance. Customers can choose between 3 plans of 6GB for £10/month, 15GB for £15/month or 45GB for £20/month. Some more data add-ons are in option. You can sign up online to a deal until you reach your 30th birthday but remain a VOXI customers afterwards as long as you like.
VOXI plans work as straightforward monthly subscription that you can change, pause or cancel anytime, there is no contract and no minimum period attached on the SIM-only plans. You can transfer your existing number or get a new one when you join VOXI. The monthly payments are made through a valid debit or credit card.
In December 2018, VOXI expanded its offer by selling mobile handsets thanks to a new collaboration with PayPal with no upfront payment on all phones, 0% interest and without being tied into a lengthy mobile contract. Customers can now buy Iphone, Samsung, Sony or Huawei handsets on VOXI website by offering low monthly instalments over 30 months via PayPal Credit. VOXI customers will have full control over their payment terms and will be able to make additional payments or pay off when they want.
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