MyHeritage DNA provides the opportunity to discover our family roots on the basis of encoded DNA, and geographic history.
The DNA test offered is made available for acknowledging the origins of any individual, while relieving our life and confidence. It promises to reveal the percentage of DNA shared with parents and acquaintances, and to discover our new ‘parents’.
The extensive number of historical documents (9,5 billion) available to consultation, and the extensive genealogical data (3,2 people identified in genealogical trees) taking into account 42 languages, accompany the 101 million users worldwide.
It aims at involving the larger group of people, from any ethnic and geographical origin.
The DNA test is simple, and quick. It does not require a blood or saliva sample, rather to scrapping our cheek for less than one minute with two different samplings. The results are delivered within a month from the laboratory, online.
Processing the sample involves a calculation of DNA conformity and ethnic identity examination, from parental genetic.
The economic model is based on the sale of DNA kits, purchased online at an affordable price. Once received by the laboratory certified CLIA, it is analyzed by the qualified company’s technicians using a specific chip.
The website is intuitively organized, illustrated and referenced. Visually furnished, it provides essential data efficiently. It is accessible in 44 languages. An interesting number of statements from satisfied customers are rendered available online. Tutorial videos are created by the company to help any customer in completing the DNA test.
MyHeritage DNA website also includes very developed and accessible ‘research’ and ‘family tree’ sections. It also refers to their unique and operative help center, continuously opened for English support, and around the globe in other languages.
A DNA kit is simple to order online and is mailed to the home address. Discounts are offered over the year including over delivery tariffs. It is possible to offer a testing kit to another person, while creating a free customer account, she or he will be notified individually about the results.
The extensive management team is presented, and advisors are available to be contacted in 19 languages in total across the globe.
MyHeritage Blog offers includes various articles that present different themes covered by the company (scientific, social), from DNA basic notions to presentations of online conferences. It is structured by theme and translated into 12 languages including English, German, Spanish and French.
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