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Compare the Market is an impartial price comparison site which has been active in the United Kingdom since 2006. It has become increasingly popular, partly thanks to an effective advertising campaign featuring meerkats.

Although the site is most renowned for its independent comparisons of car and home insurance policies, it also offers others. These include a comparison of pet, life, travel and business and landlord insurance, broadband and mobile phone packages, credit cards, savings and current accounts, mortgages and loans, energy and business energy, accident, sickness and employment insurance and health insurance.
The site works with the most prominent providers in the UK in order to find the best money-saving options. The partners of the site are verified by the company. Site users enter their details which Compare the Market then passes to their partners to work out the results. The results are displayed, alongside a description of the key policy features and arranged by lowest price first. More details are then available if desired.

The customer has the option to select whether they want to have further communications with the various providers to further discuss their quote. Strict measures are in place, however, to prevent the use of the customer’s data for marketing purposes.

The service is completely free of charge to the site user. When a customer decides to choose to buy a tariff or insurance policy as a result of having found it on the company website,, the business is paid a fee.

An interesting feature of the site is the ‘your account’ section where it is possible to manage your details. Your quotes are also saved here and you can verify and update them and then buy later. In this section it is also possible to take advantage of, and track, your rewards.

Indeed, Compare the Market offers an interesting rewards scheme for site users. After purchasing a product which qualifies, the company will offer you ‘Meerkat Meals’ (2 for 1 prices on starters, mains and desserts every Sunday-Thursday, for up to six people) and ‘Meerkat Movies’ (2 for 1 deals on cinema tickets) for an entire year. All the customer needs to do is use the site to compare and buy a product, sign into their account to claim the rewards and then access them on the Compare the Market app, which is available to download.

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